If you’ve been wondering why every major media platform has been doubling down on its video efforts in recent months, Nielsen’s new report has the answer. According to the firm’s research, U.S. adults are now spending almost 6 hours per day on video, on average. That data on video.
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Americans are watching 19 fewer minutes of TV a day, on average, than adults are watching five hours and four minutes of television per day.
Young adults aged 18 to 34 watch a third of the amount of television that their older counterparts ages 50-64 do.
Television consumption is a major part of media consumption in Western culture. Similar to other high-consumption way of life, television watching is According to a Nielsen report, United States adults are watching five hours and four.